The tribes we lead – online communities and the spread of ‘viral’

This is a fantastic talk by frequent TED contributor Seth Godin. Even in 2009, he saw how social media started changing the way we think as people and as consumers. He talks about the formation of tribe mentalities through the use of social media and the exploitation of the internal human desire for change and leadership. A creative way to think about online communities, co-creational marketing strategies and the effective way to spread a viral campaign.


Teddy T


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