‘Tis the holiday season and as a marketer I can’t help but pay attention to all the holiday ads, ATL & BTL promotions and other consumer gimmicks with which I am currently being bombarded on daily basis. Some naively done, some over-exploiting the same run down holiday spirit mumbo jumbo, but some flawless in their creativity and innovative in their design.
One particular creative piece brought to my attention was the mock-strategy pitch for a corporation called ‘Santa’, created by an UK based Communications agency ironically called Quietroom. See, what the team has done is to create a whole corporate communications and consumer communications strategy for.. well… Santa. And this is no joke! The pitch is complete with brand analysis, communication channels, tone of voice and even a ‘Curve of credulity’ explaining the phasing of belief-in-Santa distributed by the age of the consumer. I have only one word for it: EPIC!
The rest of the presentation you can find here. Trust me, it’s well worth spending 5 minutes on browsing through it and I guarantee you’ll be grinning by the end.
A very creative way of showing the rest of the world what your agency is capable of, kudos to the whole team behind the Santa Branding Book!
Happy Holidays Everybody!
P.S. Special thanks to a dear friend and a brilliant social media marketer – Gergana Tyaneva, for showing me this great advertising piece, go and check her out.